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CSSC teamed up with the HM Government for the Active Wellbeing Week. HWIT Creative were asked to create the brand and materials for this motivational and inspirational week in July.

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CLIENT:

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AUDIENCE:

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The CSSC combined forces with HM Government to create an Active Wellbeing Week for the whole of the Civil Service within the UK.

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PURPOSE:

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This campaign was designed to encourage behaviour change within the Civil Service. People were able to make health and wellbeing pledges from walking up the stairs instead of taking the elevator, to running marathons.

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WHAT WE DID:

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HWIT Creative created the Active Wellbeing Branding from the ground up. The AWW pack contained pledge cards, chair wobblers, posters, balloons amongst other things.

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IMPACT:

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The Active Wellbeing Week was a huge success. It encouraged people to try new things, rekindle old activities and achieve new goals. Bring on AWW 2019!

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WHAT THE CLIENT SAID:

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“Impressed that Steve at HWIT Creative grasped our needs of a brand new logo for a nationwide campaign ‘Active Wellbeing Week.’ When feedback was needed, the new versions or modifications were always made quickly and we really appreciated HWIT Creative’s flexibility and efficiency. It was a pleasure to work with Steve, easy to communicate with and the end result was spot on.”

Daisy Clarke (Sports Development Executive)

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