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Love Food Hate Waste aims to raise awareness of the need to reduce food waste and help us take action. It shows that by doing some easy practical everyday things in the home we can all waste less food, which will ultimately benefit our purses and the environment too.

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CLIENT:

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AUDIENCE:

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It takes water, energy, fuel and packaging to produce the food we all love and buy. Does it really belong in the bin?

Half of the food we throw away can be eaten, keeping it out of the bin is good for our pockets and the planet combined.

Collectively we can make a difference!

Here in the UK, millions of us are already doing our bit to use more of the food we buy each week. Between us, we’re saving £3.4 billion a year compared with 2007, not to mention saving 5.0 million tonnes of CO2 – that’s like taking 2.2 million cars off the road. So, keeping good food out of the bin really does make a difference.

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WHAT WE DID:

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HWIT Creative we asked to create a suite of social media images designed to encourage behaviour change and to inspire new ideas.

There’s nothing like mealtimes to help us get creative and get together with people we love. Saving food does a lot more than just saving money – and every single slice of bread, potato and chicken breast saved makes a difference. It’s good for our communities, our country and our planet, as well as our pockets.

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CHRISTMAS SOCIAL MEDIA CAMPAIGN:

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MEATY ISSUES SOCIAL MEDIA CAMPAIGN:

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JUST DESSERTS SOCIAL MEDIA CAMPAIGN:

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KIT AND CABOODLE SOCIAL MEDIA CAMPAIGN:

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