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Love Your Clothes and ECAP encourage sustainable design, production, consumption, public procurement, collection, recycling and reprocessing on the clothing supply chain.

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CLIENT:

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WHAT IS LOVE YOUR CLOTHES?

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Every year an estimated 300,000 tonnes of used clothing goes to landfill in the UK.  There is absolutely no need for any clothing or textiles to make its way into a bin and this is both a significant environmental loss and a missed business opportunity.

Love Your Clothes was launched in 2014 to address this issue and to help inspire and influence consumers to make small conscious changes to reduce the impact of clothes on the environment.

It aims to improve the sustainability of clothing across its lifecycle, and influencing consumer behaviour is a major part of that. Why? Because the most significant opportunity for reducing the environmental impact of clothing lies in increasing the active life of the clothes we wear.

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WHAT WE DID:

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Supported and funded by ECAP, Wrap and HWIT Creative designed and developed a collection of creative posters, social media animated images, media packs, messaging guidelines and much, much more. These templates and materials were also translated in Dutch, Danish, German and Italian.

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THEMED POSTER TEMPLATES

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ANIMATED CARE LABELS:

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INFOGRAPHIC EDITABLE TEMPLATES:

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TAKE ACTION FLYER TEMPLATE:

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PULL-UP BANNER TEMPLATE:

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MESSAGING GUIDELINES

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