CLIENT:
AUDIENCE:
Tomcat purely exists to help disabled and able children and adults; the primary audience. The channels in which this can be achieved are through Operational Therapist, parents, carers, charitable institutions, cycle schemes and events.
WHAT WE DID:
HWIT Creative were commissioned to create a new brand reflecting past and future journeys into the world of disability, wellbeing and independence. This brand was applied throughout the company; which now has a coherent, modern presence throughout the industry.
WHAT THE CLIENT SAID:
“The best strategic move we’ve made to date. HWIT Creative has been instrumental in raising the profile of our brand and showcasing our Tomcat story. Getting the pitch right was the first hurdle as we’re a tough bunch, but Steve’s genuine enthusiasm and experience in design very quickly came to light.
Our logo needed to visually show what our organisation stood for and why we’ve been in business for 20 years in the disability sector. After a few reiterations of the logo HWIT Creative hit the nail on the head, so to speak. And for the first time in 20 years the logo was exactly what the MD and staff envisioned to represent the company.
Since rebranding Tomcat has seen an exceptional increase in enquiries and leads from overseas and organisations that previously did not know Tomcat existed. We can genuinely say that by rebranding with the help and insight of HWIT Creative our organisation has gone from strength to strength. Ultimately this means that we can reach more disabled children and adults to access cycling.
Thank you to HWIT Creative – you have really changed the way our organisation is perceived and if anyone is in any doubt of whether to rebrand or not our advice is to find the right design team to help you – we certainly did and it was the best business strategic move we’ve made to date.”
Nazia White (Head of Marketing and Communications)
