Coventry has one of the fastest growing Universities in the country. HWIT Creative were asked to create a fresh look for Recycling around the campus and halls of residence.

CLIENT:

AUDIENCE:

1st for Overseas Student Experiences based on student trips abroad – HESA 2015/16 UK, published 2017

2nd for Teaching Excellence. Times Higher Education UK (TEF) metrics ranking 2017 – Gold winner

5th UK Student City. QS Best Student Cities Index 2018

13th in Guardian University Guide 2019 of 121 UK institutions ranked

PURPOSE:

The university and student accommodation underwent a comprehensive transformation through the implementation of bin signage, posters, digital displays, and social media posts. These communication channels were strategically deployed throughout the campus, with a special focus on reaching out to incoming freshers. The deliberate emphasis on these platforms aimed to raise awareness and promote responsible waste management practices among the entire university community, especially targeting new students to instill eco-friendly habits from the onset of their academic journey.

WHAT WE DID:

IMPACT:

WHAT THE CLIENT SAID:

“We are really pleased with the quality and versatility of the new HWIT Creative recycling materials which have gone down very well across campus and helped us raise the bar when it comes to waste communications.”

Rachel Purdon (Sustainability Advisor)