Crafting the aesthetics and tone to resonate with dogs and their owners was a primary consideration in this project—wink wink. Dog grooming being inherently localised demanded a tailored SEO strategy aligned with this aspect. Given the nature of the business, the focus on search engine optimisation (SEO) aimed to capture local attention, ensuring visibility within specific geographic areas. The strategy prioritized targeting local audiences searching for grooming services, emphasizing the importance of localized keywords and content to attract and engage nearby pet owners seeking grooming services for their furry companions.
WHAT WE DID:
Our collaboration with AJ during her tenure at her prior commercial job forged a strong relationship. When she ventured into establishing her dog grooming business, AJ instinctively sought HWIT Creative’s expertise. We took charge of developing her brand identity and provided a comprehensive array of supplementary materials essential for the smooth operation of her new business. This close partnership allowed us to seamlessly transition our support from her previous professional venture to the inception and growth of her dog grooming enterprise, ensuring a cohesive and effective branding strategy tailored to her new business endeavor.
WHAT THE CLIENT SAID:
“So pleased with the branding and design of my new website. The friendly and professional appearance welcomes potential new clients and the ease of navigation helps guide visitors around the site. There has been a notable increase in site traffic since the launch with a number of clients commenting on the design. Nothing was too much trouble with the build, changes were promptly implemented and lovely imaginative design touches applied. I couldn’t be more pleased with the outcome and certainly be using HWIT Creative again in the future”
Anne-Jane Wilcox (Groomer)