TDS: the leading tenancy deposit and resolutions provider created a new brand. HWIT joined the in-house team as a White Label Creative Agency to develop and apply the brand to new and existing resources.

CLIENT:

AUDIENCE:

TDS Group stands at the forefront as the premier provider of tenancy deposit and dispute resolution services in the UK, significantly simplifying processes for numerous agents, landlords, developers, and millions of tenants and homebuyers. Offering both Custodial and Insurance-backed deposit protection, TDS ensures the security of deposits, providing peace of mind to tenants and landlords alike. Should any disagreement arise regarding the deposit’s repayment, TDS facilitates a platform for resolution, allowing tenants or landlords to raise disputes for impartial adjudication, ensuring a fair and transparent process for all involved parties.

PURPOSE:

The previous TDS brand had grown outdated and lacked vibrancy. Through collaboration with an external branding agency, TDS undertook a revitalisation journey, resulting in a dynamic and contemporary brand that resonates with the modern digital environment. Notably, the introduction of 3D characters within their campaign initiatives injected liveliness and character, eliciting engaging responses from their audience. These animated figures infused personality into TDS’s marketing collateral across all their affiliated companies, invigorating their marketing materials with a fresh and appealing touch.

WHAT WE DID:

Crafting a vibrant new brand is just the beginning; seamlessly integrating it into TDS’s business model and existing marketing materials poses a different challenge altogether. HWIT Creative stepped in, offering invaluable guidance and expertise in the branding process. HWIT Creative were hired as a white label creative agency working very closely with the TDS in-house design team, meticulously refining and applying the new brand across various collateral. Their collaborative efforts led to a unified, visually striking array of materials, showcasing a cohesive brand identity that resonates spectacularly across all platforms and materials.

WHAT THE CLIENT SAID:

“The testimonial is on it’s way, stay tuned…”

Janice Moller (Head of Marketing)

AN EXTENSIVE 48 PAGE BRAND GUIDELINES DOCUMENT

What label creative agency for TDS

VARIOUS TDS COLLATERAL SNIPPETS